language

Englishfuture tensegrammarlanguage

Talking about the Future (2)

Last week we looked at how to use going to, will and ’ll to talk about the future. Today, you’ll learn how and when to use the present continuous and present simple to talk about the future. Present continuous We use the present continuous to talk about fixed plans or arrangements. I’m meeting Professor Giuliardi next week. The new hire is starting on Monday. Present simple We use the present simple to talk about a schedule. The flight leaves at 16:40 Friday. The …

Englishfuture tensegrammarlanguageverbs

Talking about the Future (1)

Here are some different ways that we can talk about the future. going to We use going to to talk about what we intend to do or what somebody else has already decided to do. I’m going to meet Martin for lunch to talk about the new contract. She’s going to tell us about their ideas for the new marketing campaign. will We use will for stronger commitments or for …

brandscommunicationEnglishlanguagemarketing

Talking about Brands

Below are some terms that are useful for talking about brands. Branding is a key aspect of marketing that directly affects product sales. Brand loyalty: the tendency of a customer to always buy a particular brand Because loyal customers are valuable, companies encourage brand loyalty with reward programmes, loyalty programmes, incentives, free trials, and brand ambassadors. Brand ambassador: a person who is hired by an organization or company to represent …

diplomaticEnglishgrammarlanguagemodal verbs

Giving Your Opinion: Expressing uncertainty and likelihood

When we give our opinion about something, we can use the past tense of the modal verb will to convey uncertainty or hypothesis. The past tense of will is would.  Uncertainty/Hypothesis I would think that It would seem that It would seem to me that I would imagine that I would guess that I would imagine that we’re going to be working remotely for the time being. It would seem that …

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