ICC

dimensions of cultureICC

Dour or Decadent? Indulgence vs Restraint

Previously, we explained the long-term vs short-term orientation cultural dimension and how you can avoid conflict caused by differences in this fundamental dimension. This week we explain how your cultural programming affects your attitude towards desire and fun — and the impact this has on business. Indulgence vs Restraint (IVR or IND) How much a society allows gratification of desires and fun. Indulgence <—————-> Restraint Indulgence = relatively free gratification of basic and natural human …

dimensions of cultureICC

Pragmatism vs Tradition: Long-Term vs Short-Term Orientation

Previously, we explained the uncertainty avoidance cultural dimension and how you can avoid conflict caused by differences in this fundamental dimension. In this post, we explain how your cultural programming affects whether you have a more pragmatic approach to life or whether you prefer to maintain existing norms — and the impact this has on business. Long-Term vs Short-Term Orientation (LTO) Preparing for the future vs looking towards the past (also called Flexhumility (LTO) vs …

ICCuncertainty

How Culture Affects Caution: Uncertainty Avoidance

Previously, we explained the masculinity vs femininity cultural dimension and how you can avoid conflict caused by differences in this fundamental dimension. In this post, we explain how your cultural programming affects your desire to control circumstances — and the impact this has on business. Uncertainty Avoidance (UAI) How comfortable a society is with uncertainty and ambiguity. High uncertainty avoidance <——> Low uncertainty avoidance High uncertainty avoidance = rigid codes of …

dimensions of cultureICCmasculinity vs femininity

Masculinity vs Femininity: Competition vs Cooperation

In a previous post, we explained the individual vs collective cultural dimension and how you can avoid conflict caused by differences in this fundamental dimension. In this post we explain how the Masculinity cultural dimension affects business and how you can avoid conflict. Masculinity vs Femininity Whether societies are ‘tough’ or ‘tender’. Masculinity <—————> Femininity High masculinity = a tendency towards masculine values Important values: achievement, heroism, assertiveness, material rewards for success, competitiveness, power, measurement, …

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