dimensions of culture

dimensions of cultureICCmasculinity vs femininity

Masculinity vs Femininity: Competition vs Cooperation

In a previous post, we explained the individual vs collective cultural dimension and how you can avoid conflict caused by differences in this fundamental dimension. In this post we explain how the Masculinity cultural dimension affects business and how you can avoid conflict. Masculinity vs Femininity Whether societies are ‘tough’ or ‘tender’. Masculinity <—————> Femininity High masculinity = a tendency towards masculine values Important values: achievement, heroism, assertiveness, material rewards for success, competitiveness, power, measurement, …

dimensions of cultureICCindividualism vs collectivismtrust in business

Individualism vs Collectivism

or “It’s all about me” vs “I need to trust you” Last week, we explained the power distance cultural dimension and how you can avoid conflict caused by differences in power distance. This week we will explain how the Individualism cultural dimension affects business and how you can avoid conflict. Individualism vs Collectivism Whether people are focused on their personal interests or their group’s interests. Individualism <—————-> Collectivism Individualism = individuals take care of themselves …

dimensions of cultureICCpower distance

Power Distance

or What you call apathy, I call respect In the mid-1970s, many Vietnamese children were entering US schools. To help teachers to be culturally sensitive to the Vietnamese children, in 1976 the US Department of Education provided the following advice to teachers: “Student participation was discouraged in Vietnamese schools by liberal doses of corporal punishment (= physical punishment), and students were conditioned to sit rigidly and to speak only when spoken to. …

conflictdimensions of cultureICC

Dimensions of Culture … or … Why We All See the Same Things Differently

This is the first post in a new series on the dimensions of culture. In this post, we introduce you to the cultural dimensions behind our attitudes, actions and reactions — our cultural programming. What are the dimensions of culture? They are a way of understanding how and why cultures differ. They have been developed over the last 50–60 years by researchers who have studied almost 100 countries. Why are …

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