communication

communicationconference calletiquetteICCtelephone calls

Tips for Successful Cross-Cultural Teleconferencing

Online meetings and calls can be tricky even when everyone is from the same culture and speaks the same language. Having a successful call becomes even more challenging when the attendees are from different cultures (and aren’t all fluent in the mutual language).  The tips below will help you to participate successfully in online meetings and calls. Come prepared: Make sure that you understand the purpose of the call and …

brandscommunicationEnglishlanguagemarketing

Talking about Brands

Below are some terms that are useful for talking about brands. Branding is a key aspect of marketing that directly affects product sales. Brand loyalty: the tendency of a customer to always buy a particular brand Because loyal customers are valuable, companies encourage brand loyalty with reward programmes, loyalty programmes, incentives, free trials, and brand ambassadors. Brand ambassador: a person who is hired by an organization or company to represent …

communicationdiplomaticEnglishformality + politenessgrammar

Being Diplomatic: Using the Past Tense

In the last lesson we explained how to use softeners to be diplomatic. Now we’ll give you another way to speak diplomatically: using the past tense. In English, you can use the past tense to diplomatically express disappointment. It can also be used more generally. Expressing disappointment: We were looking for … I was hoping for … We were expecting … We had in mind … We had hoped … …

communicationdimensions of culturehigh-context vs low-contextICCmisunderstanding

How to Communicate Clearly to Avoid Misunderstanding

Because of cultural differences, a statement as (seemingly) simple as “It’s warm in here” can be understood differently. The cultures in the world can be roughly divided into two types of communication styles: high-context and low-context. High-context cultures rely on shared background understanding and knowledge to convey their meaning. Thus, in a high-context culture, the statement “It’s warm in here” could be a polite way of asking someone to open …

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3 STEPS TO SUCCESSFUL CROSS-CULTURAL BUSINESS NEGOTIATION

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