Mini-lessons

Talking about Brands

Below are some terms that are useful for talking about brands. Branding is a key aspect of marketing that directly affects product sales. Brand loyalty: the tendency of a customer to always buy a particular brand Because loyal customers are valuable, companies encourage brand loyalty with reward programmes, loyalty programmes, incentives, free trials, and brand ambassadors. Brand ambassador: a person who is hired by an organization or company to represent …

Mini-lessons

Spotlight on Chinese Business Protocol & Etiquette

Today is the first installment in a new intermittent series in which we put the spotlight on different business cultures around the world. Read the notes on Chinese business culture below and see how they compare to your country. Which aspects are different? Which are the same? Greetings You must greet the oldest person first. You don’t have to be serious all the time. The Chinese have a great sense …

Mini-lessons

Giving Your Opinion: Expressing uncertainty and likelihood

When we give our opinion about something, we can use the past tense of the modal verb will to convey uncertainty or hypothesis. The past tense of will is would.  Uncertainty/Hypothesis I would think that It would seem that It would seem to me that I would imagine that I would guess that I would imagine that we’re going to be working remotely for the time being. It would seem that …

Mini-lessons

Check Your Attitude: Step one in connecting well across cultures

How do you successfully connect with people who are different from you? One simple first step is to make sure you are approaching the interaction with the right attitude. The three attitudes below are foundational for successful cross-cultural communication. Respect – Show through your words and actions that you respect the other person. In this way, you are showing them that you value them. Openness – Show openness to hearing what the …

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