Mini-lessons

Talking about Numbers (part 1)

Expressing numbers in words can be tricky in any language — and English is no different! The subject of numbers is very large (pun!)*, so this week and next week we will cover some of the basics most relevant to business. Years For years before 2000, the pattern is to express the first two digits as a single number (e.g. nineteen, twelve) and the second two digits as a single …

Mini-lessons

How Culture Affects Caution: Uncertainty Avoidance

Previously, we explained the masculinity vs femininity cultural dimension and how you can avoid conflict caused by differences in this fundamental dimension. In this post, we explain how your cultural programming affects your desire to control circumstances — and the impact this has on business. Uncertainty Avoidance (UAI) How comfortable a society is with uncertainty and ambiguity. High uncertainty avoidance <——> Low uncertainty avoidance High uncertainty avoidance = rigid codes of …

Mini-lessons

Combining Nouns with Hyphens

In a previous post we explained four common ways to combine nouns. Today we will explain the special case of combining nouns with hyphens. There are three main ways to do this. 1: Noun phrase as adjective In most cases, nouns are combined with a hyphen only when the whole noun phrase is being used to describe another noun. Noun phrase = noun + noun, where the first noun describes …

Mini-lessons

Masculinity vs Femininity: Competition vs Cooperation

In a previous post, we explained the individual vs collective cultural dimension and how you can avoid conflict caused by differences in this fundamental dimension. In this post we explain how the Masculinity cultural dimension affects business and how you can avoid conflict. Masculinity vs Femininity Whether societies are ‘tough’ or ‘tender’. Masculinity <—————> Femininity High masculinity = a tendency towards masculine values Important values: achievement, heroism, assertiveness, material rewards for success, competitiveness, power, measurement, …

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